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Mercer Taps Into Oklahoma's Promise

Denver-headquartered Mercer Advisors, a national Registered Investment Advisor with $71 billion in client assets, has been a big acquirer of wealth management firms in the North American market.
Mercer Advisors, a national Registered Investment Adviser (RIA), has announced the acquisition of Full Sail Capital, an Oklahoma City-based wealth management firm serving high net worth and multigenerational families.
Managing $2 billion in client assets, Full Sail marks Mercer Advisors’ second acquisition in Oklahoma and expands its presence in Texas and Oklahoma to more than $7 billion in client assets under management.
Full Sail, which was founded in 2018 with no assets, has grown rapidly to serve more than 600 families in the greater Oklahoma City area, the firm said in a statement. Despite its rapid momentum, Full Sail was seeking a partner with a track record of strong organic growth and a client development team that could enable advisors to devote their time and energy to serving their existing clients, instead of finding new ones.
Led by David Stanley, founder and chief executive officer; Scott Cravens, founder and chief operating officer; and Zac Reynolds, founder and chief investment officer, Full Sail aligns with Mercer Advisors' fiduciary-first approach to wealth management.
By joining Mercer Advisors, Full Sail’s 14 teammates gain access to a suite of services, including advanced family office capabilities, enhanced estate and tax planning support and specialty planning resources. This partnership will enable Full Sail to elevate its client offerings, scale its operations and strengthen its legacy of delivering trusted, multigenerational wealth management.
“At Full Sail, we’ve always held ourselves to the highest fiduciary standard. It’s the very first promise we make to clients in our wealth management agreement: we will always put their interests ahead of our own,” said Stanley. “Mercer Advisors shares our fiduciary-first mindset and brings the robust platform, scale and in-house expertise that will help us take our client experience to the next level.”
“We share excitement about serving more families in Oklahoma and helping them discover the benefits of working with a fiduciary that can provide financial planning, investments, estate, tax, and more all through one integrated team,” Dave Welling, CEO of Mercer Advisors, added.
Hue Capital Partners served as exclusive financial advisor to Full Sail Capital.
The latest purchases continue a run of acquisitions by Mercer. Recently, it expanded in Nashville with the acquisition of $660 million Financial Partners Group, an investment advisory and financial planning firm based in Gallatin, Tennessee.
Mercer is among a group of wealth managers that have bought a number of firms in a consolidation and M&A trend now well established in the US and Canada. (See here for FWR's analysis of recent developments by US correspondent Charles Paikert.)